Fuji Reveals Changes to Its Ambassador Program


Fuji has announced a raft of changes to its ambassador program in order to make it more diverse and inclusive.

close up photo of woman holding camera
Photo by Matt Hardy from Pexels.

In an announcement on its website outlining the requirements for their various collaborative efforts, Fuji outlined a number of changes that it hopes will make the program more robust and pertinent than ever before.

“As we continue our journey to be more representative of our community, we would like to take this opportunity to bring you up to speed with what we are doing with our X-Photographer program and how we are structurally changing it to be more open to aspiring image makers. We believe that having a diverse range of ambassadors is important and expect these changes to lay the foundation for how we will continue to offer opportunities to image makers from our community for generations to come,” the website reads in part.

The company plans on making this process easier through a three-part approach: The creation of a new website hub called the Fujifilm Creator Website, outlining in specifics the process for becoming an ambassador, and an expansion of their X-Photographer roster.

Fujifilm X-Photographers are, “Selected from the best of our FUJIFILM Creators, X-Photographers will be chosen not only for the images they make, but also for their contributions to the community. Each X-Photographer class will be for a maximum period of 4 years, giving greater opportunities for new talent to have their turn.”

All in all, the changes seem to be going over really well with the Internet commentariat. You can review them yourself by clicking here.

It’s been a busy year for Fuji in both the optical industry and in their medical efforts to help with the COVID-19 outbreak. You can read our latest on their efforts as far as the pandemic is concerned by clicking here.

What do you think of Fuji’s changes to its ambassador program? Let us know your thoughts on this story in the comments section below.

Don’t forget to check out our other photography news by clicking this link here.


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