The world of photography is filled with many awards. The variety is intense – from prizes driven by entities that have a lot of faith in the medium, to exaggerated cases where prizes are driven by companies utterly foreign to photography. Much has been said about photography contests thanks to companies outside the industry that often create prizes to hoard a vast archive of images they can use in their future advertising and marketing (by stipulating in the contest rules that the image submissions become part of the company's assets). Not all prizes launched by corporations – whether or not they are directly linked to photography – include such practices, but it's important that you always carefully read the terms in which these contests operate when deciding whether or not to participate.
Inside the award world, we have contests that are extremely prestigious and which many passionate and dedicated photographers dream of being able to even participate in. The Hasselblad Photography Award is one of them.
The prize has a strong link with photography, as it is driven by a company committed to the photographic discipline. This award honors the work of a single artist each year by recognizing their most significant contributions to the world of photography, especially in the field of contemporary art. The award includes a cash reward of SEK 1,000,000.00 (equivalent to $120,000 on average), a gold medal, a diploma and an exhibit at the Göteborg Museum of Art in Gothenburg, Sweden.
That said, this time I want to talk a bit about the five most recent winners of the prize.
Joan Fontcuberta (1955 – )