Have you ever thought about Hasselblad cameras but are scared away by the prices attached to that gear? Now even more budget-conscious photographers can consider adding a Hasselblad camera to their arsenal of gear with a new rental service recently announced by the company. The rental service provides photographers with the opportunity to “try before you buy” with a Hasselblad camera in a move aimed at appealing to those considering purchasing a Hasselblad in the near future as well as those that would like to use the legendary, but pricey, gear for specific applications. The program will include both cameras and lenses and that's not even the best part. Like any good rental service, if the photographer decides she likes the camera, she can do just that. If purchased within fourteen days of the end of the camera's rental period, the price of the camera’s rental will be applied to the purchase price. The first model to be offered on this service will be the Hasselblad X1D-50c.