IKEA Uses Social Media CGI Model for Japanese Campaign


Computers are putting many people out of work but one of the few professions that expected to also come under assault from the next generation of CGI technology are models themselves.

Photo by Pixabay from Pexels.

We’ve reported in the past on how companies are bypassing photographers altogether and using CGI to generate their own pictures for advertising and now it looks like that has expanded to replacing human models themselves.

IKEA Japan has employed just such a technique for its latest advertising campaign and let’s just say the results are likely to spur opinions.

From the usual questions about the “uncanny valley” to what does this mean for a profession that is already finding itself diluted by the fact that everyone has a camera now, IKEA’s latest campaign is an interesting choice in the era of COVID-19 and the economic chaos it is causing for many industries.

From PetaPixel: “Her ‘living room’ was on display on an LED screen in the window of the new Harajuku district store in Tokyo, where passers-by could watch Imma live her IKEA-strewn life. Other than the occasional outing, she spends three full days inside that apartment: cooking, cleaning, exercising, playing with her dog Einstein, and taking & posting Instagram photos the entire time.”

Or you know stuff that an actual human could do, too.

The venture generated some 10 hours of content that viewers can watch if they are into that.

You can view the live stream by clicking here.

What do you think of companies using CGI in advertising? The wave of the future or somewhat creepy? Let us know your thoughts in the comments section below.

Before you leave, check out our other photography news articles by clicking this link here.


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Kehl is our staff photography news writer and has over a decade of experience in online media and publishing and you can get to know him better here

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