Have you ever seen an advertisement so awesome that you had to have what was advertised?
If you’re like most of us, you’ve probably fallen for a great photograph when it comes to a car or, better yet, food. McDonald’s did such a good job with a marketing campaign in Russia, in fact, it caused one woman to briefly give up being a vegetarian and break her Lenten promises as a result.
Omsk resident Ksenia Ovchinnikova is now suing McDonald’s for this event that happened all the way back in 2019. Metro reports that she claims she “couldn’t help herself” after viewing the ad and promptly scarfed down a cheeseburger only coming to regret her actions afterward.
Ovchinnikova alleges that the ad violates Russian consumer protection laws.
“I see a violation of the law on consumer protection. I have asked the court to investigate and, if a violation has taken place, to force McDonald’s to compensate me for moral damages amounting to RUB 1,000,” Metro quotes Ovchinnikova.
So far, no court date is set though the Zamoskvoretsky Court confirmed it had received her complaint.
The website further reports that Ovchinnikova thinks that companies like McDonald’s shouldn’t be allowed to advertise during the Lenten season when Christians are trying to abstain from one worldly delight or the other. In a sign of common sense attempting to win at the end of the day, the Bishop of Moscow has advocated for confession rather than taking this 2019 matter to the courts.
What do you think of the woman’s lawsuit against McDonald’s? Have you ever seen an advertisement photograph so compelling that you bought the product? Let us know your story in the comments below.
Don’t forget to check out our other photography news on Light Stalking at this link right here.
[Metro]
