Some exciting news for the Nikon fans has come out after a recent interview by Japanese newspaper, Nikkan Kogyo Shimbun, with the President of Nikon Mr Kazuo Ushida. The interview at Newswitch.jp has confirmed that Nikon is working on a unique new professional mirrorless system camera which is currently under development and will be launched soon. The interview is in Japanese.
Here is a screenshot of the quote from the interview, translated using Google translate.
Screenshot of translation from Newswitch.jp
Although the President has not shared many specifics about the camera, he has said that it will beat the performance of their existing mirrorless cameras. For a statement so strong, Nikon purists looking for a mirrorless system might want to hold out to see what Nikon has in store for them.
French Magazine “Chasseurs d'Images” interview with Benoit Dieuleveult, President of Nikon, France a few weeks ago also seems to reveal possible hints on new Nikon products.
Can we expect to see or hear about this in two weeks time when Nikon is celebrating their 100th Anniversary on the 25th of July? There are other cameras rumoured to be announced on that day…will the mirrorless be announced too? The 100th anniversary would be great timing to announce a major entry to the mirrorless market.
Looking into Nikon’s 100th anniversary page, it has no information on any products being rumoured on the list of their Anniversary products, but there is usually a “surprise” at such events so let's wait and see.
Nikon's Last Mirrorless Foray:
Mirrorless cameras are not new for Nikon, but then they have not been Nikon’s best products either. They were brought into the market as the Nikon 1 series of cameras, which were a hit for a while at a time when mirrorless cameras were new and exciting, but the 1 series did not stay for long. Its functions were very limiting and they could not handle higher ISOs well.
Nikon 1 Series
The Nikon 1 system was quietly shutdown in 2016 after trying a few upgrades as it wasn't able to withstand the competitive market for mirrorless cameras.
An important thing to note is that Nikon has always used the F mount unlike other brands, making it easier for long term Nikon users to use their collection of lenses across all their cameras. So if a new mirrorless full frame comes into existence, Nikon users will already have the lenses ready to go with the new body, maybe with an adapter.
What are your thoughts and feelings about this? Do you think a full frame addition to the Nikon family would boost the company’s status in the market? Feel free to share your thoughts on this in the comments section below.