Phocus: Effective Strategies for Getting Ahead in Photography That You Can Use Starting Today

By Rob Wood (Admin) / September 26, 2011

As our article on why some photographers are successful and others aren't should have shown, evolving as a photographer in the modern world is by no means an easy process. If you're trying to extend your reach, recognition, become a socially connected photographer or make income as a photographer, then there are a multitude of things to keep up with – clients, marketing, websites, social media, editors, competition – the list goes on (and that's before you've even started to worry about what you got into the game for – great photography!) What's worse is that various studies have shown that these things are almost necessary to get ahead in such a competitive field.

And when you start actually getting down to the business of shooting, it seems that technology has a jump on you again. Backups, copyright, post-production software – every month there is something new and you can't even know what's worthwhile without testing it and potentially wasting even more time.

At Light Stalking, we go through a lot of this. Two years ago, we were a one-person operation out of a lounge-room and now we have a stable of photographers writing for us, a thriving community and we have been mentioned on sites everywhere from National Geographic, through to Digital Photo Magazine, Adobe, Discover Magazine and even Scott Kelby (editor of Layers Magazine) gave us a plug! Nikon got in touch asking us to help judge their “I am Nikon” competition and we're even being referenced in photography books! In the meantime we got over 317,000 Twitter followers, over 20,900 Facebook fans and over 40,700 newsletter subscribers! It's been a wild ride and we have learned a lot.

We have grown this business by keeping things very simple. Light Stalking revolves around the core of photography and we understand that if we're not working on that, then we're not really doing what we love. The same thing goes for any photographer, but as we see every day, a lot of folks have real trouble with this, their business suffers and they get side-tracked.

That is why we decided to develop “Phocus” – a newsletter for photographers that has three core concepts:

  • Getting Connected – As we have talked about before, being a socially connected photographer increases your chances of success dramatically. We go into what that means and how to do it.
  • Creating Beautiful Photography – Shooting is at the core of what we do. Anything that allows photographers to produce beautiful photographic projects will be of interest to us.
  • Keeping it All Simple – We love things that are simple, save us time, save us money and allow us to concentrate on actual photography.

We'll be looking at everything from photography software, solutions to business ideas that follow these simple tenets as well as detailing strategies for photographers to get organised, get an audience and get back to the core of what's important – taking great photographs.

Now this isn't for everyone. If you're into photography to share with your friends and family and are content with how you do that, then that is great – we will continue to give you heaps of free and easy tips here on Light Stalking, but this newsletter probably isn't for you.

On the other hand, if you're trying to build your audience, portfolio, skills and maybe even growing into paid gigs or if you're already there, then this will be something you want to take a look at. The goal of Phocus is to help you build your audience without taking a lot of time or money. We'll send out a newsletter each week with ideas that you will be able to take action on.

Phocus is a monthly payment of $27.

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About the author

Rob Wood (Admin)

I'm Rob, the editor of Light Stalking. I try to keep this ship on course.

  • As Adam said to Eve: ‘It just keeps getting bigger and bigger’.
    Well done gang!

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  • kyle says:

    This is just an email? Sounds steep for a newsletter sent to my email. Be nice to get something tangible. I would be much more willing with an example newsletter. I love your articles and would love to subscribe if I knew more.

    • Hi Kyle,

      The newsletter is more suited to people who are making an income from their photography or at least moving in that direction. It has real research and real examples and is a lot more detailed and painstakingly written than anything else we do. Yes, compared to a free blog it’s steep, but the point is hopefully that you’ll be making a lot more than the price of the newsletter back by implementing the information inside. 🙂

  • Brandon says:

    $19.95/month seems a bit expensive. For a photographer who is battling expenses on every front, I just can’t afford more than $200 a year on reading material right now.

  • I think you need to first show that you have something worth selling.

  • donna says:

    you had me right up until “$19.95 per month”

  • Good content costs money so $20 a month isn’t so much (especially when for professionals it is just expensed with the business). But for casual or very experience shooters it would be too pricey.

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  • If you enjoyed the article, we'd really appreciate a shout out!