“Photojournalist” Jacket from Canada Goose Costs As Much As a Camera


One of my least favorite things about this job is that I’m often reminded about how little cash I have and how many awesome things there are to purchase.

Photo by Photojournalist Jacket from Canada Goose.

But I’m questioning whether or not this item is worth it at all and, given my cohort, I’ll bet many photographers are having the exact same question.

You see, Canada Goose thinks a “Photojournalist Jacket” for $USD 850 is a good deal but I can’t help but think that most photojournalists would rather spend that kind of money on something else. What makes this story somewhat of a viral sensation among photographers is that the jacket was allegedly designed in collaboration with a photojournalist. A very rich photojournalist, it seems.

PetaPixel reports that Canada Goose has the following marketing language attached to the jacket: “Created in partnership with a photojournalist to stand up to the changing climates and situations they often find themselves in. This jacket is crafted from our Tri-Durance SS fabric to block harsh winds and rain. Reinforced shoulders and pockets add durability, while side seam zippers open up for range of motion and venting.”

Overall, the jacket looks useful. It’s your typical outdoor type of thing with all sorts of insulation, waterproofing, and pockets galore. None of this is why it is getting attention, however.

Reactions to this jacket online are probably some of the most lighthearted and hilarious I’ve seen in months from the photography community. And I agree with PetaPixel that this one is a particular gem.

David Hobby of Strobist writes, “If you buy this $850 jacket you won’t look like a photojournalist. (But your wallet will feel a lot more like a photojournalist’s wallet.)”

Too true.

What do you think? Does a $USD 850 jacket appeal to you? What would you rather spend your money on instead? Let us know your thoughts in the comment section beneath this article.

Also, don’t forget to check out some of our other photography news articles on Light Stalking by clicking here.

And if you’re interested, you can check out the jacket here.


What We Recommend to Improve Your Photography Fast

It's possible to get some pretty large improvements in your photography skills very fast be learning some fundamentals. Consider this the 80:20 rule of photography where 80% of the improvements will come from 20% of the learnable skills. Those fundamentals include camera craft, composition, understanding light and mastering post-production. Here are the premium guides we recommend.

  1. html cleaner  Easy DSLR –  Friend of Light Stalking, Ken Schultz has developed this course over several years and it still remains the single best source for mastering your camera by identifying the main things that are holding you back.
  2. Word to html  Understanding Composition – As one of the core elements of a good photograph, getting your head around composition is essential. Photzy's guide to the subject is an excellent introduction. Their follow-up on Advanced Composition is also well worth a read.
  3. Word to html  Understanding Light – Also by Photzy, the other essential part of photography is covered in this epic guide and followed up in Understanding Light, Part 2. This is fundamental stuff that every photographer should aim to master.
  4. Word to html  5 Minute Magic Lightroom Workflow – Understanding post production is one of the keys to photographs that you will be proud of. This short course by one of the best in the business will show you how an award-winning photographer does it.

About Author


Kehl is our staff photography news writer and has over a decade of experience in online media and publishing and you can get to know him better here

Having worked as a photojournalist for a number of years- that jacket is ridiculous. A photojournalist wants to blend in, not stand out like a neon sign.

Leave a Reply

Your email address will not be published. Required fields are marked *