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The rule of odds is a fascinating compositional rule which is all about creating visual pleasure. We get joy from our subjects being framed – ie 2 elements on either side of the subject making for 3 in our rule of odds. The human brain is hardwired for arranging things into symmetrical compositions – it is just aesthetically pleasing.
The rule of odds is all about using that psychological condition of the human brain in order to make some really interesting and pleasant compositions in photography.
Unlike the rule of thirds, this “rule” isn't about where you place your subject in the frame of your photo but with arranging elements into very functional and good-looking quantities.