This is very tricky to handle, and it is probably what will keep bugging you on every second or third gig. Clients will have unrealistic expectations, that is a given. But you can’t blame them as well. They don’t understand the process, they aren’t photographers. All they know about photography is what they see in the media. They basically think that you can do magic.
Even though you are doing magic in their eyes, there is only so much you can do. That is why you should explain what can be done, what can’t be done, and what they’ll get before you start the gig. Leaving your client with unrealistic expectations and not fulfilling them, will end up as bad publicity for you – and you don’t want that. Manage that properly, spend some extra time to explain everything to the client. Show them examples of previous work, make sure they understand exactly what they’ll get. This is best for both parties. Photo by Dzvonko Petrovski. All rights reserved. You should also decide how far you can deviate from your own style to suit the client's needs. Sometimes clients will appreciate your work and like the level of professionalism, but they will prefer a different visual style. Maybe completely different from your own. There is a line you should never cross. Remember, you are the one setting that line. This is important since you want your work to be recognized as your own even without proper reference. Additionally, the visual style you are going to develop will be a nice touch when your portfolio is displayed and/or viewed. The Importance Of Contracts And Their Place
Probably the most important thing when it comes to the business side of photography. Before you start as an official business (registering the firm and so forth), it is wise to sit down with a lawyer and draft some contract templates which you will use in the future.
Having contracts signed for every gig you do is a layer of protection for you and for the client you are working for. Basically, you have a legal agreement between both parties that certain compensation needs to be made for services rendered. Both have time limitations and both have repercussions if one of the parties fails to fulfill their part of the agreement. In this contract you will be setting up the terms under which your photographs can and will be used, the time period until that is valid, and what happens afterwards. This is the legal level of protection for misuse of your photographs, and the repercussions if that contract is broken. Additionally, draft up model release forms. This adds a level of protection for you. Since the usage of the photos will be limited to the client, it is always neat to have it on paper that you own the rights to the photos and that the models are also allowing that. Not that you won’t own the rights anyway, but you won’t be able to use them for commercial use unless you are able to supply a model release form. It is also wise to have templates for each contract and a model release form in your bag at all times. Not that you’ll stroll on the street and find a client who will sign the contract right there, but it is nice to have the template for them to read it. Knowing Your Limits
Don’t get into the notion that you must accept every client. Turning down clients is part of the job. You won’t always strike a mutually beneficial deal. If the conditions aren’t beneficial for you, there is no point in working that gig.
At the end of the day, your time should be worth something, and if that value is not met there is no point in bothering. Value your time, value your skill, value your product. And be realistic of course. If you are consistent with your prices and boundaries, the marketing you will be getting will follow those too, which makes negotiations easier. If you do 5 headshots for $500 under natural light (as an example, values are totally random for the sake of argument) and you do that as a minimum, then clients will eventually know that and won’t try to undervalue you. Quite neat in the long run. Photo by Dzvonko Petrovski. All rights reserved. One other thing that you might want to shield yourself from is the client during the shoot. You’ll have to make it clear that suggestions are welcome, but not every 20 seconds. Having the client hanging on your back like a dark cloud will just frustrate you, and ultimately affect the final product. That will cost you both, but ultimately it will cost you more. There is nothing worse than bad publicity. To Summarize
Setting boundaries for yourself – some lines that you wouldn’t cross, keeps you away from unwanted situations and clients which won’t be beneficial to you.
Avoiding working for free, and having a consistent minimum quote is beneficial for you in multiple ways. Word of mouth marketing will bring you clients which are ready to meet your quote, and they will know exactly what they are getting, making negotiations easy and saving up precious time. On top of that, keeping your style and being both forthcoming and clear with your clients keeps a consistent notion of quality, making your negotiations even easier for you. On top of everything, protecting yourself and your business with contracts vetted by professionals (lawyers) keeps you and your business safe and helps to keep uninterrupted cash flow. Essentially, time restrictions for payments then forces the client to fulfill their end of the deal on time thus, giving you better insight on how the financial status of your business. As a result, it gives you more flexibility for investments and so on. Model releases will improve your stability on the side of the law, but can also bring some extra income from stock photo earnings after the usage contracts expire.