Sports Illustrated Sold for a Cool $110 Million


The world of sports photography is a little bit different this week after the sale of one of the big names in that niche.

Selling for an impressive $110 million, Sports Illustrated is now going to be owned by Authentic Brands Group who plans on licensing out the vaunted brand name.

sports illustrated
Photo via Amazon

In the meantime, the former publisher Meredith Group will keep on publishing the magazine but only for the next two years according to Bloomberg and PetaPixels. Meredith will also manage the brand’s website and social media properties during that period as well.

Sports Illustrated joins a list of big-name publications that Meredith has sold off over the years. Authentic Brands Group licenses out a ton of huge celebrities likenesses and trademarks including Marilyn Monroe and Muhammad Ali.

Meredith picked up Sports Illustrated when it purchased Time back in 2018. If you’ll remember, they sold off Time pretty quickly and are now dispatching with the remnant of that group.

Authentic Brands Group CEO, Jamie Salter, issued a statement on the purchase of Sports Illustrated saying that, “As one of the most iconic brands in sports media, SI is a cultural centerpiece with massive opportunities for growth across its burgeoning digital, TV and social platforms and industry-leading print magazine…SI’s trusted name and fiercely devoted following set the stage for the brand to become a leader in lifestyle and entertainment.”

As Bloomberg points out, it is a tough time for legacy print properties. Even so, Sports Illustrated reaches 175 million readers every single month.

Did you have a Sports Illustrated subscription? Did you ever submit any photos to them? What do you think of the collapse of print and the impact it has had on photography? Per usual, I’d love to hear your comments below.


What We Recommend to Improve Your Photography Fast

It's possible to get some pretty large improvements in your photography skills very fast be learning some fundamentals. Consider this the 80:20 rule of photography where 80% of the improvements will come from 20% of the learnable skills. Those fundamentals include camera craft, composition, understanding light and mastering post-production. Here are the premium guides we recommend.

  1. html cleaner  Easy DSLR –  Friend of Light Stalking, Ken Schultz has developed this course over several years and it still remains the single best source for mastering your camera by identifying the main things that are holding you back.
  2. Word to html  Understanding Composition – As one of the core elements of a good photograph, getting your head around composition is essential. Photzy's guide to the subject is an excellent introduction. Their follow-up on Advanced Composition is also well worth a read.
  3. Word to html  Understanding Light – Also by Photzy, the other essential part of photography is covered in this epic guide and followed up in Understanding Light, Part 2. This is fundamental stuff that every photographer should aim to master.
  4. Word to html  5 Minute Magic Lightroom Workflow – Understanding post production is one of the keys to photographs that you will be proud of. This short course by one of the best in the business will show you how an award-winning photographer does it.

About Author

Kehl is our staff photography news writer and has over a decade of experience in online media and publishing and you can get to know him better here

Leave a Reply

Your email address will not be published. Required fields are marked *