Among photographers, the idea of working for “exposure” (i.e.. for free) is a hot button topic. It seems that every other week there's an example of somebody being asked to shoot for free for some multi-million dollar company or other. Take heart though, as it seems this is not just a problem we in the photography industry deal with.
This fantastic two and a half minute video from ad agency, Zulu Alpha Kilo has been getting a lot of attention recently. In it, an actor asks several professionals (not actors) to work “on spec” which is the ad industry's equivalent of working for free.
- Claim Your Free Camera Craft Cheat Sheet
Print it out and keep it for when you really need it - when you're out shooting!
The reactions are hilarious and something that many photographers will appreciate.
This is an important issue for all creatives, so take a moment to go and check out No Spec – the site set up by the ad agency to educate people on the intricacies of the “work for free” problems in the creative industry. Well worth a read.