The world is getting flooded with AI content and for some businesses that’s a problem, particularly if it relies on people being who they say they are.
That’s why the dating app Tinder is moving towards video selfies to verify user identities amidst the rise of AI-created selfies and content. And while that makes a lot of sense from a practical standpoint, generative AI for video content is also getting pretty darn sophisticated as well so who knows how long this solution will hold.
Discussing the verification procedure being introduced, Head of Trust & Safety Product at Tinder Rory Kozoll wrote in a statement on the company’s website:
“ID Verification is complex and nuanced, which is why we are taking a test-and-learn approach to the rollout. We know one of the most valuable things Tinder can do to make members feel safe is to give them more confidence that their matches are authentic and more control over who they interact with. And we hope all our members worldwide will see the benefits of interacting with people who have gone through our ID verification process. We look forward to a day when as many people as possible are verified on Tinder.”
Since the objective of Tinder is to ostensibly meet other people in the real world, we can readily see how AI content might interrupt that business model. After all, “catfishing” or the practice of using someone else’s pictures to trick another person is almost as old as the camera itself, if not older.
Tinder isn’t the only company facing issues because of AI. Most of society is having to come to terms with deep fakes and other misleading content that is becoming ever more sophisticated thanks to these tools.
Any thoughts you might have on generative AI are welcome in the comments below.
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