Competition So Intense Between Camera Manufacturers It Could Doom the Entire Industry – Nikkei Report


The popular consensus about the decline of camera sales over the past decade is that the rise of smartphones is largely to blame.

black calculator near ballpoint pen on white printed paper
Photo by Jack Redgate from Pexels.

But what if it was the intense competition within the camera industry itself that helped accelerate this decline?

That’s the thesis behind a recent Nikkei report and it has a lot of people in the industry talking about how much truth there is to that thesis.

Don’t get it wrong – the report names all of the usual suspects such as smartphones and even the COVID-19 pandemic – yet its assertion that the competition between camera brands is too intense to sustain the industry and, indeed, might even lead to its demise is too salacious and interesting to ignore.

Deputy Editor of the Nikkei Asian Review Masamichi Hoshi wrote, “The market for digital cameras peaked at about 121 million units on a shipment basis in 2010, according to [CIPA]. In 2019, the figure was about 15 million. The contraction is accelerating because of the coronavirus, with only 2.63 million shipments during the first four months of this year, down 44% from the same period last year.”

“Smartphones are not the only reason Japanese camera makers … have come to this point. Japanese industry, which has a penchant for competing against its own products, can also blame itself. …This kind of excessive competition is great for consumers, giving them a wider variety and lower prices. But it also reduces manufacturers’ investment capacity. The impact of Olympus’ decision to quit the camera business and discard 84 years’ worth of experience, may spread,” he continued.

You can read the article here.

What do you think of the Nikkei report’s conclusion that intense competition in the camera industry is helping to drive its woes? Let us know your thoughts on this story in the comments section below if you like.

Don’t forget to check out our other photography articles on Light Stalking by clicking right here.


What We Recommend to Improve Your Photography Fast

It's possible to get some pretty large improvements in your photography skills very fast be learning some fundamentals. Consider this the 80:20 rule of photography where 80% of the improvements will come from 20% of the learnable skills. Those fundamentals include camera craft, composition, understanding light and mastering post-production. Here are the premium guides we recommend.

  1. html cleaner  Easy DSLR –  Friend of Light Stalking, Ken Schultz has developed this course over several years and it still remains the single best source for mastering your camera by identifying the main things that are holding you back.
  2. Word to html  Understanding Composition – As one of the core elements of a good photograph, getting your head around composition is essential. Photzy's guide to the subject is an excellent introduction. Their follow-up on Advanced Composition is also well worth a read.
  3. Word to html  Understanding Light – Also by Photzy, the other essential part of photography is covered in this epic guide and followed up in Understanding Light, Part 2. This is fundamental stuff that every photographer should aim to master.
  4. Word to html  5 Minute Magic Lightroom Workflow – Understanding post production is one of the keys to photographs that you will be proud of. This short course by one of the best in the business will show you how an award-winning photographer does it.

About Author


Kehl is our staff photography news writer and has over a decade of experience in online media and publishing and you can get to know him better here

Shrinking pie same no of eaters… Fiercer competition is a given. I think it will first consolidate before the indusy starts dropping companies.

Meantime they follow Tim’s apple’s lead by price gouging what’s left of the market. I willingly allow myself to be fooled.

Leave a Reply

Your email address will not be published. Required fields are marked *