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In our glorious, swift-paced times, we photographers have pretty much two choices when it comes to a final destination for our images. We can publish them online on social networks to serious photography-oriented platforms and expose them to the whole world, or we keep them to ourselves on our hard drives.
The first one provides public exposure (from vanity metrics to genuinely valuable exposure) and the second one, well, keeps your images from being used without your consent.
The most recent and curious case of mal-intentioned image usage was perpetrated by Canon Italy, and their very unprofessional maneuver put them in the middle of quite the controversy. They used an image from Elia Locardi on their fan page and forgot to credit the photographer. If that wasn't enough, the image wasn't even made with Canon-engineered hardware.
Similar scenarios happen to many photographers, but it’s impossible to keep an eye out everywhere to validate that our images are safe, or at least shared in the proper way. This problem might be heading towards its final days, thanks to a recent announcement by Kodak on January 9.
Kodak is going to release not just a cryptocurrency, but also a platform that promises to help photographers keep track of their online images. This involves a number of topics that relate more to the business side of photography than the craftsmanship behind making images, and we still don’t have a clue whether this will actually work out for us photographers or not.
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