Major Camera Company Urges Photographers to “Embrace” AI


There’s a lot of debate surrounding AI – and for good reason.

A MacBook with lines of code on its screen on a busy desk
A MacBook with lines of code on its screen on a busy desk. Photo by Christopher Gower

Some people worry it is going to take away jobs and displace photographers, others question whether or not AI can even make photography or art in the first place and question how artificial intelligence got those skills to start. 

All of this is well and valid, but, while we debate, the AI revolution steams ahead and it looks like one major camera company is all aboard as far as the artificial intelligence bandwagon goes. 

Yahoo reports that Canon is urging photographers to “embrace” AI, citing the many productivity and time-saving hacks that it will bring to the market. 

“We've all been there – experiencing an amazing sunset or a bright, perfectly rounded full moon – and the photo we snap doesn't do any justice… Whatever your level, the AI incorporated into many modern cameras has been a game-changer,” says Amine Djouahra of Canon Central and North Africa.

Yet, even with the advantages of AI, Djouahra emphasizes that it is one of the many tools available to a photographer and cannot replicate the art that a person creates, citing the unique perspective and training that a human brings to the table. 

Of course, no one is really denying that all of this will save people a bunch of time in post-production, but it does hearken back to the central questions surrounding all of this and that it is to what extent AI assistance dilutes an artist’s vision and, again, how is AI able to do this stuff (like generative fill or generated images) so well? 

One of our biggest trends of 2023, AI is showing no signs of slowing down, particularly in our space, and it is both exciting and nerve-wracking at the same time to watch as new developments (and technologies) unfold.

Any thoughts on artificial intelligence are welcome in the comments. 

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About Author

Kehl is our staff photography news writer since 2017 and has over a decade of experience in online media and publishing and you can get to know him better here and follow him on Insta.

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