Snap is joining the competition against TikTok in the race for short reel dominance with its new Spotlight feature.
Basically TikTok on Snapchat, Spotlight is going out of its way to make a big splash upon debut in order to get some of the world’s best creators to move over to the platform – or add it to the repertoire at the very least.
The blog from Snap discussing the new feature offers an optimistic tone:
“Today we’re introducing Spotlight to shine a light on the most entertaining Snaps created by the Snapchat community.
Submit your best video Snaps to Spotlight for the opportunity to earn a share of more than $1 million that we’re distributing to creators every day!”
So what about that $USD 1 million EVERY DAY?
In a section of the blog post announcement called “Rewarding Creativity,” Snap outlines what it is looking for in as much detail as it possibly can:
“Spotlight is designed to reward creativity in a fair and fun way, and we’re distributing over $1 million USD every day to Snapchatters. Snapchatters must be 16 or older, and where applicable, obtain parental consent to earn. The program will run through the end of 2020, and potentially beyond.
Earnings are determined by a proprietary formula which rewards Snapchatters primarily based on the total number of unique video views a Snap gets in a given day (calculated using Pacific Time) as compared to the performance of other Snaps that day. Many Snapchatters will earn each day, and the ones who create the top Snaps within that group will earn the most for their creativity. We actively monitor for fraud to ensure that we only account for authentic engagement with Snaps. Our formula may be adjusted from time to time.”
Naturally, you will need to familiarize yourself with Snap’s terms of service and make sure your content is community-friendly. Outside of that, we think $USD 1 million might be enough to get some big-name content creators to give it a try.
You can check out a video detailing the new service and the million bucks a day here on YouTube.
What do you think of Snap’s Spotlight? Will the promise of millions of dollars lure creators away from TikTok? Let us know your thoughts on this story in the comments section.
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