Zeiss Introduces the ZX1 Full-Frame Camera with Lightroom Baked-In to the Unit

German optical equipment manufacturer Zeiss premiered the company’s first-ever, new full-frame compact camera, the ZX1, with a unique feature that sets the device apart from its competition somewhat: A full version of Adobe Photoshop Lightroom CC built into it, the ZX1 comes with a fixed 35mm f/2 lens and a 37.4-megapixel full-frame sensor with an […]

How Some Of The Most Iconic Photographic Companies Got Their Names

We use our photographic equipment every day. So much so that the names adorning them become as familiar as a comfortable pair of slippers. Take a step back though and think about your early forages in the forest we call photography. Names like Canon and Nikon would have already been etched on to your subconscious, […]

Rumored Tamron Shift Away from Sony A-Mount Lenses Good News for Fujifilm Photographers?

In a move that is interpreted as a potential boon for Fujifilm users, longtime Japanese lens manufacturer (and Sony accompaniment) Tamron is rumored to be moving away from its Sony A-Mount lenses in order to focus on Sony E-Mount and Fuji X lenses according to Sony Alpha Rumors. A Sony Alpha Rumors reader that attended […]