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Within the commercial world of photography, there is a myriad of different niches in which any photographer can develop their career, and stock photography is perhaps the easiest market to access. But it’s also a very crowded place. Being aware of trends and being able to deliver unique and fresh work will always be the best card to play if you want to become a successful stock photographer.
Basically, stock photography is a vast catalog of photographs with specific usage licenses for an array of purposes, from magazines and billboards to social media posts.
Stock photography has been around since the 1920s and has been slowly evolving since its early beginnings when H. Armstrong Roberts made a bunch of people sign model releases allowing him to profit from future reproductions of his images.
Today, almost a hundred years later, stock photography is taking a whole different approach to how photographers benefit from their images, even when they are offered for free.