I've been cooking this idea for a long time; well, not that long honestly. It all started in 2017 when I studied a brief yet dense course on Curation by An Paenhuysen. Here I learned, among other amazing curation ideas, about the existence of a term, the White Cube. There has been some seriously deep thinking around the philosophy of the White Cube as a social scenario or a cultural product. But today I won't dig deeply into all that – I just want to talk about one thing. That is the necessity for photography to be showcased in a way that reflects the purpose of the White Cube.