Six Practical Tips for Presenting Wedding Photos to Clients

By JasenkaG / December 22, 2018

One of the most important parts of a wedding photographer’s job is delivering the final images to clients. Prior to meeting your clients after their wedding, you already need to know exactly how will you present and deliver the photos to them. The approach you will use should also depend on your clients’ personal preferences, their age and their financial capabilities.

We are going to present some useful hints and tips that will make your meetings with wedding clients smoother and less stressful:

1. Show only ’the best of’

It’s very common for wedding photography clients to ask to be given all of the photo files from a day of shooting. As a professional photographer who should care about quality more than quantity, you should try to persuade the customer against this request. It may leaves some customers confused, but you should explain them that you already carefully browsed though all the files and chose only the best ones that can make most beautiful memories.

No matter how experienced you are when it comes to wedding photography, you'll invariably make some mistakes when it comes to compositions, lighting and timing and your clients shouldn’t see these mistakes.

Photo by Thomas Curryer on Unsplash

2. Don’t rush or show initial edits

Take your time to edit wedding photos and never rush to show your clients some kind of ’’preview’’ that consists of just initial edits. The reason for this is that initial edits in Lightroom and Photoshop are almost never the same as the final edits, and thus rushing to share images right away leads to getting an inferior product into the hands of clients. You surely don’t want to disappoint your clients, so better be honest with them and let them know how much time you need to finish the post-production properly.

Photo by Scott Webb on Unsplash

3.cThumb drives are today’s CDs

Thumbs drives are the most popular nowadays, they are relatively cheap and available to anyone. You can also buy custom-imprinted drives that match your branding – this will look very professional and enhance your brand awareness.

Thumb drives are also quick to prepare, easy to mail and they will work on most computers, TVs and even some cars because USB cables and slots are pretty much universal.

Photo by Jonathan Andreo on Unsplash

4. Digital download & cloud hosting is your friend

This is becoming another popular delivery option because there are a bunch of new sites and services (Shootproof, PASS, WeTransfer, Dropbox, Amazon S3, CrashPlan, Carbonite, ZenFolio and so on) that make it easy to deliver images to your clients electronically. Majority of these services have simple and mobile-friendly interfaces as well.

Using cloud hosting means that your clients can download their files any time they want. You don’t have to deliver an actual physical product to your client and don’t have to charge a sales tax, which is another advantage of this approach. However, the biggest pitfall in offering just digital downloads is that you can’t earn anything from print sales.

Photo by Ivan Cabanas on Unsplash

5. Delivering prints

It turns out that prints still matter, at least in the world of wedding photography. Prints can be quite lucrative for you as a photographer because many guests (not only your direct clients) will want to buy at least a couple of prints. The greatest reward in print sales comes from the in-person selling session – if you’re a good salesman in addition to being a great photographer, you can do magic in this way!

Photo by Gianni Scognamiglio on Unsplash

6. Preparing albums

Albums are already becoming an outdated treasure from the past. However, some clients (especially older ones) might be still into them and you should always offer this option too. Albums can look truly awesome and they can last for generations, unlike digital files.

Albums are actually not hard to make – all you really need is an easy-to-use design software and a good photo proofing website.

Photo by David Thomaz on Unsplash

If you’d like to learn more about wedding photography and various techniques you can use to produce beautiful wedding images, feel free to take a look at the following links:

Further Resources:

  1. How to Photograph a Wedding – A Technical Guide
  2. How To Photograph Weddings: 9 Tips to Create Perfect Memories
  3. Tutorial: Dramatic Wide-Angle Wedding Photography Edited in Lightroom
  4. What Gear Do You Really Need for Wedding Photography?

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About the author

JasenkaG

Jasenka is our web designer and one of our content writers. She has 10 years of experience when it comes to writing and 5 years of experience in graphic and web design. She was one of the designers at Qode Interactive who worked on developing Bridge WordPress theme, a best-seller at ThemeForest. At the moment, she develops new products for Light Stalking and takes care of everything related to design. In addition to that, Jasenka is a freelance photographer who’s dedicated to portraiture and event photography. She attended Hudson Valley college in Albany, NY where she got her degree in digital media and participated in local exhibitions with her photography and digital artworks. She also worked at Albany Center Gallery as an event photographer. She is currently based in Belgrade, Serbia.

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