YouTube Wants AI Content Clearly Labeled Moving Forward


AI-generated content is likely to become more prevalent in the coming years.

man browsing tablet sitting in front of TV
Man browsing tablet sitting in front of TV. Photo by

That’s why platforms like YouTube are trying to get ahead of the curve and implementing standards around that now rather than later.

And, as you might have guessed, Alphabet’s number two division wants users to know what they’re watching, especially when it is generated via artificial intelligence.

They announced these standards in a blog post, outlining the reasoning behind it as well as how this process is going to work.

“That’s why today, we're introducing a new tool in Creator Studio requiring creators to disclose to viewers when realistic content – content a viewer could easily mistake for a real person, place, scene, or event – is made with altered or synthetic media, including generative AI. We’re not requiring creators to disclose content that is clearly unrealistic, animated, includes special effects, or has used generative AI for production assistance.”

Not only is this kind of move important for the integrity of YouTube as a whole, but also there’s some reason to believe that it is needed given the appeal of AI-created media, at least when it comes to food.

You might have missed our story the other day but, tl;dr or “too long didn’t read,” a study basically found that people prefer AI food to real food but not when they know they’re looking at AI-created cuisine. Does that make sense? Essentially people prefer the idealized version until they’re told it isn’t real at which point they prefer reality. The ability to distinguish between the two, and the difficulty in doing this as things become more sophisticated, is the real kicker in that tale. Plus there’s the whole debate over whether AI media belongs in art galleries and contests and how to classify it just in case you’ve missed that yarn.

Any thoughts you might have on the emerging divide between real and AI-generated media are welcome in the comments.

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Kehl is our staff photography news writer since 2017 and has over a decade of experience in online media and publishing and you can get to know him better here and follow him on Insta.

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