DJI to Allow Voluntary Self-Identification for Drone Owners in Continuing Attempts at Industry Self-Regulation

Commercially available drones have changed the face of both photography and videography forever, providing laypersons with capabilities that were once the exclusive realm of Hollywood. Not all of this accessibility is widely welcomed, however, and the largely unregulated industry regularly finds itself in the crosshairs of both the government and media watchdogs. Regulating drone technology […]

Hasselblad Cameras Now Within the Reach of More Photographers with Latest Program Announcement

Have you ever thought about Hasselblad cameras but are scared away by the prices attached to that gear? Now even more budget-conscious photographers can consider adding a Hasselblad camera to their arsenal of gear with a new rental service recently announced by the company. The rental service provides photographers with the opportunity to “try before […]

Polaroid and Fujifilm Are Clashing Over Instant Film Trademarks

Fujifilm’s popular line of instant film, Instax, recently released a new iteration called the Instax Square format that closely resembles the old Polaroids of the past and that is now the subject of a dispute between Polaroid and Fujifilm dating back to January 2017. Polaroid informed Fujifilm of the Instax Square’s infringements of Polaroid’s trademarks […]

This Project Wants to Bring Back East Germany’s Ihagee ELBAFLEX Film Cameras in Nikon F-Mount

A new Kickstarter project has an interesting take on the retro-is-new craze sweeping everything, cameras included. This time it’s capturing photos like you’re back in the USSR, in a way. Ihagee was a camera and optics manufacturer based in Dresden, Germany that was founded by Dutchman Johan Steenbergen in 1912 as the Industrie- und Handelsgesellschaft […]