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We’ve got more lens discontinuations to tell you about, and this time it’s Canon.
Specifically, the company is letting go of its EF and EF-S lenses. As with many stories of this ilk, the news was somewhat expected; nonetheless, it still stings for some of us.
This information comes to Canon Rumors via the company’s official Japanese website. Some of the factors that probably played into the cancellation of the lenses are the increased labor costs to assemble them by hand (rather than via automation) and the general rise in price/shortage of component parts in the broader industry the website theorizes. Canon Rumors calls it “triage” of a sorts and we happen to agree.
Why?
Because this is a theme we’ve seen play out multiple times over the past year or so since COVID-19 began. We’ve witnessed a huge move to consolidate product portfolios in the wake of shortages and supply-chain constraints. Just last week, we reported on the end of Sony’s A-Mount lenses, and back in November of last week we discussed the rising prices of Nikon and Canon lenses. It all makes a lot of sense if you’ve watched the trends, not to mention the broader trends over years where we’ve seen huge shifts in the consumer market for cameras.
We also reported in October of last year that these issues might push Canon to discontinue some products and we’re starting to see that unfold in the months since.
As always, we’d love to know your thoughts on Canon’s discontinuation of the EF and EF-S lenses in the comments below.
Kehl is our staff photography news writer since 2017 and has over a decade of experience in online media and publishing and you can get to know him better here and follow him on Insta.
An inevitable result of the increasingly competitive and price conscious market. The next few years will see a drive to lower costs in order to maintain profitability and shareholder ‘value’ for all manufacturers associated with photography.
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1 Comment
An inevitable result of the increasingly competitive and price conscious market. The next few years will see a drive to lower costs in order to maintain profitability and shareholder ‘value’ for all manufacturers associated with photography.