The drama around Olympus is finally getting some clarity and the source is none other than the company itself which has not only come out in support of its consumer camera division but also has championed its future.
In a statement to the news agency Bloomberg, Olympus had the following to say about the closure of its consumer camera division:
“As announced in our Corporate Strategy, Olympus is further focusing on our Medical business and follows the strong ambition for all of our businesses to be profitable and contribute to our overall business objectives. In that regard, we are continuously evaluating our overall portfolio, as announced in our Corporate Strategy on November 6, 2019.
For Imaging, however, we currently have no plans to sell the business. The task is therefore to stabilize and strengthen its market position. To achieve that, we are actively running marketing activities, and have already established a clear and exciting product roadmap for the coming months and years. We are actively pursuing future technology developments that will enhance photography and video for creators. Furthermore, Imaging is and will continue to be an important technology and innovation driver for our other businesses.
Our Imaging business features a unique product portfolio. Olympus products are compact and lightweight, feature market leading image stabilization and autofocus. Many of our high-end products are also splash-proof. No other product offers customers this level of optical excellence paired with the highest mobility.
Just last month we launched our new OM-D E-M5 Mark III – a light yet feature packed addition to our semi-pro camera portfolio, inheriting pro-features like a high precision AF from our OM-D E-M1 Mark II model. Furthermore, we have announced the development of M.ZUIKO DIGITAL ED 150-400mm f/4.5 TC1.25x IS PRO earlier this year to be launched by next year. Customers can follow our break-free campaign on various channels and worldwide.”
So, that’s that. Or is it? The more conspiracy theory oriented among us might think that this rumor isn’t totally based in fantasy and that it must come from a real place of concern for the company. After all, it is no fantasy that consumer cameras are a competitive market with shrinking margins.
What do you think? Let us know your thoughts on the rumored closure of Olympus’ consumer cameras – a rumor now debunked.
Also, check out some of our other photography news articles here on Light Stalking.