The annual drama around camera sales is a perennial exercise in “the sky is falling” prognostication but one persistently glowing (and growing) area of our industry is found in the more high-margin segment.
Perhaps underscoring this, Leica just reported its third consecutive year of growth in sales revenue, and the company isn’t shy about bragging a little bit about its achievements.
According to the company’s press release, sales revenue grew from 444 million euros to 485 million euros coming from the company’s new products as well as its online and traditional retail channels.
The company isn’t just cameras, either, as the brand experienced impressive growth in its Leica Leitz phone partnership with Xiaomi, the Cine 1 cinema TV, Leica Eyecare, as well as the company’s luxury watches.
With a combination of strategic partnerships as well as the company’s know-how, Leica is leveraging its brand recognition in complementary spaces to great success, but not without paying attention to its namesake cameras.
Discussing this broadening of the Leica name, CEO of Leica Camera AG Matthias Harsch said in the press release:
“The Leica brand has always stood for optical expertise ‘made in Germany’ and for technical innovations, most recently in the field of Content Authenticity Technology. With the market-launch of the Leica M11-P, Leica sets an example in the battle against fake photos and AI-generated images. As the world’s first camera with ‘Content Credentials’, which guarantee the authenticity of digital images, this model once again bears witness to Leica’s pioneering spirit. Thanks to increased engagement in forward-looking fields of technology, an innovative product portfolio and the consistent expansion of the global sales network, we now also expect positive developments in our sales revenues for the current financial year.”
Of course, we’ll be sure to update you on Leica’s moves in the future.
Are you a Leica fan? Any thoughts you might have on the company are welcome in the comments.
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