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In the digital world we are living in, your online portfolio plays the role of your business card – it has to look memorable and engaging. It’s truly important for photographers to chose carefully both the design and content of their portfolios. A great portfolio can easily boost your career especially if you’re still new to photography.
The following 5 things are something you should have in your mind when designing your online portfolio:
1. Keep it simple
People have very short attention spans nowadays, which means you have to learn to get your message across as quickly as possible. The main purpose of your online portfolio should be clear and using a web design based on simplicity will allow your visitors to navigate the website easily.
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2. Design should match your work
A truly outstanding website design should match both your work and your personal aesthetic preferences. For instance, a wedding photography portfolio should look elegant and subtle, while a travel photography portfolio should look more colorful and suggest an adventurous vibe.