Have you ever wanted to own aerospace-grade glass? Now you can. If you have enough money to buy a reasonably equipped Toyota Camry lying around. NASA’s missions to the moon captured the zeitgeist of a time period during the Cold War era. A time when the two superpowers were competing with the latest cutting-edge technology […]
Tag: Hasselblad
Hasselblad is a Swedish company that manufactures medium format cameras, photographic equipment and other imaging products. It was established in 1841 as a trading company and the founder’s son who was interested in photography, started the photographic section of the company. Hasselblad was also the sole Swedish distributer of Eastman’s products in 1888. During World War II, Hasselblad also produced watch and clock parts in addition to military cameras.
The first successful commercial camera was the Hasselblad Universal camera which was the preferred camera of professional Scandinavian photographers. The first landmark design for the camera was the 500C and in 1962 NASA began using Hasselblad cameras on space flights.
Hasselblad now has a huge range of cameras and lenses and also collaborate with other companies like Sony. They also have deals with mobile phone and drone companies that feature Hasselblad cameras in their devices.

A lot of images made by photographers in the past are iconic and they create awareness and insights into social issues. It is not easy to achieve these through photography and some images from those days have cultural significance. Those images have also become so much more powerful that what their creators could have ever […]
Photography contests have a pretty debatable reputation, especially when they are orchestrated by companies that have zero or little relation to the world of photography. These companies have the bad habit of launching these “photography contests” whose participants only serve to nurture the company’s image inventories, which are then used for their own corporate purposes. […]
Have you ever thought about Hasselblad cameras but are scared away by the prices attached to that gear? Now even more budget-conscious photographers can consider adding a Hasselblad camera to their arsenal of gear with a new rental service recently announced by the company. The rental service provides photographers with the opportunity to “try before […]
Fujifilm’s popular line of instant film, Instax, recently released a new iteration called the Instax Square format that closely resembles the old Polaroids of the past and that is now the subject of a dispute between Polaroid and Fujifilm dating back to January 2017. Polaroid informed Fujifilm of the Instax Square’s infringements of Polaroid’s trademarks […]
A Kickstarter project wants to enable your Hasselblad V camera to use Fujifilm Instax Square Film in a bid to merge the best of Sweden with one of the most beloved film lines straight out of Japan. Hasselblad needs no introduction but it is legendary – established in 1841 in Gothenburg, Sweden, the company has […]
