TIME Magazine Just Named The Sony a7R III One of the Top 10 Gadgets of 2017

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The good news just keeps rolling in about Sony's new a7R III mirrorless camera.28

Sony caused quite a stir – and stoked demand to the hilt – with its new mirrorless camera, the a7R III.

As we reported to you over a week ago, desire among photographers for Sony’s latest mirrorless flagship is so great that the company was forced to issue an apology after it was announced the new camera would experience shipping delays.

Delayed or not, Sony’s latest entry into the mirrorless market has garnered praise from DP Review to Peta Pixel, and TIME Magazine has even described the Sony a7R III “one of the best mirrorless cameras ever made.”

Quite lofty praise from such a stalwart in the publishing industry, but laurels seemingly deserved if reviewers across the Internet are to be believed.

Sony A7R III image via Sony.

One thing that is interesting about TIME’s nomination of the Sony a7R III as one of its 10 top gadgets of 2017 is that the Sony shares its spot with DJI’s Spark Drone and Apple’s marquee iPhone X device, two products marketed heavily towards photographers and videographers but which are not, as DP Review notes, pure cameras like the Sony.

It is just an example of how much the field has changed in just the last ten years alone, and how competitive it is for optics manufacturers going up against capable, though not as powerful, products like the iPhone and Android smartphones, the cheapest of which feature powerful cameras given the price of the unit.

The Sony a7R III looks set to break through to the top of numerous rankings across the web and beyond, so it will be interesting to see how that pans out for Sony in the long run.

The camera is no slouch and it is nearly impossible to find detractors at the moment. In other words, for Sony the new model has every making of a home run hit.

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Kehl is our staff photography news writer and has over a decade of experience in online media and publishing and you can get to know him better here

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