To watermark or not to watermark? That’s the question.
The sad truth for photographers in this digital age is that when you place your photographs online, your work is automatically up for grabs. Whether it’s by dragging and dropping, screen grabs, or copying and pasting, your photos can be lifted and used without your permission.
The incredible story of Noam Galai, shows how a photograph can not only be stolen, but can be used to make profits for the thief. Watermarks are one-way photographer’s try to protect their images from un-permitted usage.
Watermarks can help give photographers some copyright protection for their work and help ensure they get their due credit. Unfortunately, watermarks won’t stop users from copying your photographs as there is always a way of getting around the watermark. So, is it worth the extra precaution?
On one hand, many clients and photography buyers hate watermarks (Photoshelter did a very interesting survey of photography buyers and their preferred styles of watermarks- and not surprisingly they prefer not having watermarks). At the same time though, they can be essential to making sure you’re being paid and credited for your images and what actually gets used.
Here is a tutorial to adding watermarks in Lightroom 3.
In Lightroom 3, watermarks are created as presets. Once you create a preset it can be used to add watermarks for the exporting process; the creation of slideshows; online galleries; and for printing purposes. Here’s how you edit your watermark and create a preset.
If you’re using Lightroom on a Mac click Lightroom < Edit Watermarks from the top menu.
If you’re using Lightroom on a PC click Edit < Edit Watermarks from the top menu.
This will open up a dialog that will give you two options for watermarks: text and graphic.
If you already have a ready-made watermark, you can click the choose button and then find and upload the file you want to use. You can then customize the graphic's opacity, size and positioning, before saving it as a preset.
If you choose the text option, then you will be allowed to type in the text you want to use as your watermark and it will give you control over its color, font, size, position, alignment, orientation, opacity and shadow. Make sure to save your watermark with a descriptive preset name.
Once you’ve created your watermark you’re ready to use it.
You can export a watermarked image by selecting the images you want to watermark and clicking File > Export. The dialog that pops up allows you to choose a watermarking preset to use on your photographs in addition to giving you other “exporting options.”
If you want to do a similar thing for slideshows, galleries, or prints, scroll to the watermark option on the respective side menu and choose the preset you wish to use.
A voila! You've watermarked your photographs using Lightroom 3.