Why Set A Custom White Balance?
White balance is something we often don’t think about. The reason for that is simple, our cameras, as a rule, are very good at setting it correctly.
However, like other aspects of our cameras automatic systems, exposure and focus for example, white balance is not infallible, nor is the correct white balance always the best option.
Understanding how to set a custom white balance is an important part of the photographic process in the digital era and today we are going to look at why and how you should set it.