In our glorious, swift-paced times, we photographers have pretty much two choices when it comes to a final destination for our images. We can publish them online on social networks to serious photography-oriented platforms and expose them to the whole world, or we keep them to ourselves on our hard drives. The first one provides […]
Tag: Fujifilm
Fujifilm is a Japanese multinational company established in 1934, that manufactures products for photography, optics, medical imaging, biotechnology, pharmacy, etc. They started as a company that manufactures photographic films and still continue to do that.
In the 1940s, Fujifilm entered the market of optical glasses and lenses. In the 1980s, they developed digital technologies for photography, medical and printing fields. They are well known for their rangefinder cameras and film cameras.
Fujifilm is well know in the photography industry for their high end cameras including the medium format cameras and they have a huge range of affordable cameras from the compact ones for street photography, to bigger lenses and cameras for landscape, portraits and night photography. They also have a few cameras under the instax series that are popular among photographers who like to have small printed images in hand instantly.

With the resurgence of film photography, there’s a lot of interest from would-be analog shooters in getting into shooting film. Either those that have shot film in the past but moved on to digital, or those that want to get into analog for the very first time. Since I run a YouTube channel with a […]
Two photography publications reported quality issues with Fujifilm lenses leading to speculation there may be a quality assurance problem at the vaunted optics manufacturer. The reports indicate new Fujifilm lenses arriving with “sizable dust specks, cracks, and excessive variations between copies,” a distressing thing indeed. A report on January 3, 2018 in Photography Life detailed […]
Readers who are familiar with the subjects I usually write about may have noticed that I hardly ever talk about photographic gear. I rarely speak about specific equipment, about series or specs. The reason why is not that I underestimate gear; I just don’t feel comfortable talking about gear I know little about. Doing the […]
Fujifilm’s popular line of instant film, Instax, recently released a new iteration called the Instax Square format that closely resembles the old Polaroids of the past and that is now the subject of a dispute between Polaroid and Fujifilm dating back to January 2017. Polaroid informed Fujifilm of the Instax Square’s infringements of Polaroid’s trademarks […]
A Kickstarter project wants to enable your Hasselblad V camera to use Fujifilm Instax Square Film in a bid to merge the best of Sweden with one of the most beloved film lines straight out of Japan. Hasselblad needs no introduction but it is legendary – established in 1841 in Gothenburg, Sweden, the company has […]
