Polaroid and Fujifilm Are Clashing Over Instant Film Trademarks

Fujifilm’s popular line of instant film, Instax, recently released a new iteration called the Instax Square format that closely resembles the old Polaroids of the past and that is now the subject of a dispute between Polaroid and Fujifilm dating back to January 2017. Polaroid informed Fujifilm of the Instax Square’s infringements of Polaroid’s trademarks […]

The Return of Polaroid Cameras

There is something almost primal about instant gratification, and it is something that many modern companies have tapped into to resounding success. Think Netflix, Apple, Amazon Prime – all of these massive services rely on the need for “now” and not later. It comes of little surprise, then, that photography’s original king of “now” is […]