Optical giants Fujifilm and Canon, through their respective subsidiaries, are doing what they can to help fight the current pandemic caused by the novel coronavirus that originated in Wuhan, China. And it looks like Fuji’s Avigan might be a drug that could help in the battle. But it still requires a little bit more study […]
Tag: Fujifilm
Fujifilm is a Japanese multinational company established in 1934, that manufactures products for photography, optics, medical imaging, biotechnology, pharmacy, etc. They started as a company that manufactures photographic films and still continue to do that.
In the 1940s, Fujifilm entered the market of optical glasses and lenses. In the 1980s, they developed digital technologies for photography, medical and printing fields. They are well known for their rangefinder cameras and film cameras.
Fujifilm is well know in the photography industry for their high end cameras including the medium format cameras and they have a huge range of affordable cameras from the compact ones for street photography, to bigger lenses and cameras for landscape, portraits and night photography. They also have a few cameras under the instax series that are popular among photographers who like to have small printed images in hand instantly.
Film photography is in a good place. True, digital is still tops — by a wide margin — but analog photography is holding its own and doesn’t appear to be prepared to give up much ground anytime soon (even in spite of the impending death of several beloved Fujifilm film stocks). I’ve written more than […]
The history of landscape photography is a fascinating journey into the evolution of the craft and enables you to contextualize your own style. Enjoy
“Cancel culture” hits street photographer Tatsuo Suzuki as public outcry results in Fujifilm dropping him as an ambassador on top of pulling a commercial featuring him earlier this week. Photo by Musa Ortaç from Pexels. The original commercial showed street photographer Tatsuo Suzuki walking around the streets of Japan while using the company’s new X100V […]
A mere 20 years ago, around this time of year, much of the World’s population were either looking forward to partying though a millennium eve or contemplating the crash of modern society due to the Y2K bug. Many of us that chose to party on that incredible night, would have undoubtedly taken photographs. Of that […]
If you’re one of those photographer’s who has been fighting the urge to try film for the first time, I have two words for you: Do it. Ok, easier said than done. Once you decide to take the plunge, what next? It’ll take more than two words, but I do have a shortlist of film […]
