How Some Of The Most Iconic Photographic Companies Got Their Names

We use our photographic equipment every day. So much so that the names adorning them become as familiar as a comfortable pair of slippers. Take a step back though and think about your early forages in the forest we call photography. Names like Canon and Nikon would have already been etched on to your subconscious, […]

Sony Announces New Software Along with α7R III

Sony’s latest camera promises great things in terms of new technology, but what’s hardware without awesome software to back those claims up? The Japanese electronics and camera manufacturer recently debuted its newest camera (the latest device in the company’s robust full-frame mirrorless camera lineup): the α7R III. Sony’s new gear did not fail to impress […]